As a design director, UX consultant, and designer working with some of the biggest agencies and brands in the Southeast, I’ve been fortunate to create experiences for a pretty snappy list of clients, including:
Some of my most recent experience design projects include:
Forward, a North American multi-modal freight carrier with more than 200 locations and nearly $2 billion in annual revenue, needed help consolidating multiple brands and disparate lines of business—spread across more than a dozen websites!—into a single engaging customer experience.
How can we get them across the finish line without disrupting their supply chain? With an omnichannel design process we call Experience Transformation.
“I’ll never take on another piece of business without going through this process. We’ve pretty much nailed an opening business model. We’re going into a whole new level of business with a level of confidence I’ve never had before. We’ve vetted a lot of things that I thought were going to be gotchas. Where else are you gonna get that?"
— Co-founder, Post-Office Cowork
F&I Sentinel came to Sharpen’s omnichannel experience design experts: to apply a product-design mindset to the work of updating both the company’s brand and their flagship product’s identity. And to extend that thinking across a variety of media and channels—static and interactive—as part of a content strategy that reframes compliance issues from a one-and-done review to proactive and ongoing diligence.
At Sharpen, our design strategists have a curious love for business-intelligence solutions. The world is a complex place and all too often the way companies and products analyze and visualize that complexity leads not to insight and action but to complication and paralysis. This danger is especially true of the most complex systems we rely on every day: Supply chains.
The experts at The Sundara Foundation were looking for a way to get their decades of yoga-informed trauma therapy into the hands of yoga instructors everywhere while simultaneously offering more diverse representations of their students. The solution was both a new company and a new suite of products—the Yoga Therapy Library.
"JD and his team] have been so responsive, organized, and creative ... I really appreciate the amount of thinking that goes into this because it’s super complex. I wish we’d been working with these guys from the very start."
— Senior Manager, Sales Technology + Digital Innovation, Deloitte Consulting
After 20+ years as consultants—and 20+ years fixing MarTech communications and idea breakdowns—the founders of Paign MGMT partnered with Sharpen to transform their proprietary practice into a genre-defining SaaS product.
"We went with them because of their connection to the gaming community and their solid design work. I could tell it would be easy to work with them. Their ability to meet tough deadlines stands out. Their entire team is very talented."
— Game Producer, Gallium Studios
"[JD and his team] fostered a smooth adoption of a cultural transformation to a customer-centric focus. Spotlight garnered a 90% adoption rate in the first 30 days after launch, serving 40,000 unique users, and helping associates meet or exceed their NPS targets and win JD Power’s 2019 Business Wireline Satisfaction award for Large Enterprise Business."
— Senior Project Manager / AT&T Business Global Operations